Cookie Policy

By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

This Privacy Policy explains how Pets Choice ('We/Us/Our') collect, store and use your personal data when you browse and use (the 'Websites'), and when you provide us with your personal data. Please read this Privacy Policy carefully.

By accessing, browsing or otherwise using the Websites you confirm that you have read, understood and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Websites. Pets Choice Ltd is a company registered in England and Wales (registration number 2181268) with registered office at Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD, United Kingdom and is a registered data controller with the Information Commissioner's Office.

We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal data in accordance with the EU General Data Protection Regulation (GDPR).

What information might be held about me?

Information that you have provided to us including but not limited to when you:
sign up to marketing/newsletters by email Information you provide our partners and when you report a problem with the websites. If you contact us for any reason, we may keep a record of that correspondence. We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
Your IP address
Details of your visits to the websites including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access. Information we request and hold includes but is not limited to the following:

Your name, age, date of birth, sex
Pet name, breed and birth date
Billing and delivery postal addresses
Phone and fax numbers
Email addresses
Usernames and passwords
Browsing and shopping activities
Your customer queries
We, or third party data processors who act on our behalf, may use the personal data you provide us in the following manner:

To monitor and improve the services and the Websites
To manage your marketing preferences.

To provide you with tailored/behavioural advertising through the use of cookies on the Websites. This means that we have your agreement to store information about the products you have viewed or purchased so that we are able to make the adverts you see more relevant to you. In the event that you do not want to receive tailored advertising, or do not wish for any of your information to be processed through the use of cookies, please refer to the section on Cookies.

We may disclose personal data we collect to third parties in the following manner:

We may pass your personal data to other companies to support our business operations, and or audit purposes. We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body. We may disclose your personal information to any member of the Pets Choice Ltd Group of Companies, which means our subsidiaries, our ultimate holding company and its subsidiaries. We may pass your information to third parties in order to despatch your orders.

E-mail Marketing

You may opt out from any email marketing by using the unsubscribe links at the bottom of the marketing emails.


Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud.
Pets Choice will only ask you to send personal details by email if it is responding to a query you have sent it online and these details are needed to answer your query properly. Pets Choice will never ask you to send any personal details by email unless you have been contacted Pets Choice first. If you have not contacted Pets Choice please ignore any email claiming to be from any of these brands which asks for personal details, and let us know about it.