Our Markets

Want to find out more about Pets Choice or stock our products? Read on to find out all about our markets! Whether you shop at grocery stores, independent shops, or pet specialty stores, you'll find our pawsome products there. We export our brands to 45+ countries around the globe, and as a leading supplier of pet products, we’re always thrilled to make new friends and partners worldwide.

Grocery

As a manufacturer of significant scale, we have strong relationships with retailers of all sizes including market leaders and smaller, more regional operators. We have production & supply capabilities stretching across main meal, treats, toys, litter & healthcare.

In fact, we make the perfect partner across the whole of the pet care fixture! Within the pet care market, we rank as the 4th largest branded manufacturer* on Sales Units in the retail channel, confirming our established position and ‘must-stock’ portfolio to support retailer growth agendas.

*Circana, All Outlets GB, 52 w/e 20.4.24

Export

Pets Choice brands are quickly earning their stripes around the globe, with our products already spreading joy in over 45 countries. With a dedicated compliance team and a large multi brand portfolio to choose from, we’re the purr-fect partner for any mid to high-level distributor. As both the manufacturers and brand owners of our products, we offer a seamless partnership experience. With our roots firmly planted in Europe and the UK, working with us is as easy as a walk in the park!

Independent retailers and pet trade

We’re a UK manufacturer, with multiple production facilities in the north and southwest of the country. Our diverse and market-leading product portfolio includes food, treats, accessories, healthcare, and cat litter. We offer our customers exciting brands, from household favourites like Webbox to pet trade exclusive brands like Vitakraft and aniMate. At Pets Choice, our love for pets drives everything we do, and we cater to a wide range of species, including dogs, cats, small animals, birds, hedgehogs, fish, chickens, and ducks.

We take pride in being pioneers in our industry, leading the way through innovation, product development, and launching new products and brands to market.

Our team is passionate about delivering industry leading-services to our customers, whether through direct deliveries or our wholesale partners. We supply pet shops, garden centres, country stores, farm shops, grooming salons, and more.

E-commerce

Our E-commerce channel aims to deliver an amazing online experience for our customers, grow awareness, and boost conversions while building loyalty and love for our brands.

We bridge the gap between sales and marketing by driving consumers to our brands through product development, selection, digital marketing, and creative content. As a leading pet product manufacturer, we’ve got everything it takes to create outstanding E-commerce-specific products that keep us competitive.

As a multi-channel business, we also work with leading E-commerce specialists to provide greater reach for our core brands to be enjoyed by many more pets. We take steps to manage and protect our brands online to ensure success for all.

Vet division

At Pets Choice, our vision is to create innovative and effective products that help veterinary health professionals provide top-notch care, so pet owners can enjoy happy and healthy pets for longer.

Since 1987, we’ve been one of the UK’s leading pet product suppliers, offering a range of leading pet brands to retail, pet specialist, and veterinary sectors. Thanks to our significant growth, we’ve launched a new Veterinary Division to meet the rising needs of this sector. Caring for pet health and wellbeing has always been in our DNA, and with a fresh lineup of exciting products, our leap into licensed and unlicensed veterinary medicines will bring much-needed innovation and supply to the industry.

Private Label

Pets Choice also manufactures private label products for over 35 partners. We have the know-how to support your products from the initial spark, through production, to marketing and distribution. Our expertise covers tablets, spot-ons, aerosols, liquids, and pet food.

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