Brand Manager


Minimum 3 days per week at our Head Office in Blackburn.

Company Overview:

Pets Choice is a leading Pet and Animal Products Manufacturer. Based in Blackburn, Lancashire, the Pets Choice portfolio of Brands offers a variety of products for Pets and Wild Animals from Dogs to Ducks! Our Brands include; Webbox, Bob Martin, TastyBone, Meatiful, Spike’s, WildThings, Feathers & Beaky and Vitakraft.

With a broad range of capabilities, Pets Choice are proud to be a supplier to UK Grocery, Discount Retailers, Pet Specialists,  Independent Retailers, Wholesale, Ecommerce and Export markets!
With ambitious plans to continue growth, Pets Choice proactively responds to change and continue to be quick to adapt to market demands.

At Pets Choice, we are investing into the development of our people. Entrepreneurial spirit is encouraged and our team is empowered to make decisions whilst having ownership of their work. As a business we are always looking at more ways to build an engaging, rewarding and collaborative workplace culture.


  • Manage key product portfolios within food and treat brands for Pets Choice and contributes to NPD/EPD pipeline ensuring excellence in execution.
  • To work alongside the Senior Brand Manager owning performance, identifying opportunities, and ultimately driving business growth for the brands.
  • To work alongside the Senior Brand Manager developing, brand content and campaign plan, implements and drives all marketing, advertising & promotional activities.
  • To work alongside the Senior Brand Manager developing shopper marketing & category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment
  • Maintains brand integrity across all company marketing initiatives and communications of products.
  • Continuously monitors marketing trends and keep a close eye on competitive products & activity in the marketplace - supported by the Category & Insights team.
  • Drive New Product Development initiatives from concept through to launch, in the process unifying and motivating cross-functional teams against common goals.
  • Responsible for packaging development
  • Support the Brand Team in development and articulation of consumer insights and gains the understanding of their consumer, trends, and learns relevant tools and methodologies that set the foundation of marketing decisions.
  • General data administration including updating and generating NPD documents
  • Assisting with preparation and execution of consumer exhibitions and other events.
  • Generating and thoroughly proof-reading product and marketing copy. Checking, cross-referencing and signing off packaging artworks.
  • Manages annual brand marketing budget.

Key attributes and skills:

  • Minimum of 2 years’ experience working within an FMCG business
  • Marketing qualification
  • Experience and knowledge of Brand Management, Shopper Marketing and Category Management.
  • Result oriented and able to manage multiple projects simultaneously.
  • Positive and personable attitude with the ability to work as part of a team.

If you would like to apply for this position, please send your cv to