HOWND is an ethical, plant-based pet care brand focused on improving dog health while supporting animal welfare and sustainability. The company creates plant-based, cruelty-free dog food, treats and grooming products using carefully selected, transparent ingredients, with no animal testing involved. Notably, HOWND was the first company in the UK to develop a nutritionally complete, plant-powered dog food range that is high in protein, hypoallergenic and designed to be delicious. With a mission to create a world where dogs can thrive without harm to other animals or the environment, the brand champions a more responsible, planet-kind approach to pet care.

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