Brand Manager

Overview of Role

As Brand Manager for our Premium portfolio, you will be responsible for the strategic development, growth, and performance of our premium brands, Vet’s Kitchen and Meatiful. Working cross-functionally with internal and external stakeholders, you will use market insights, consumer trends, and commercial data to identify opportunities, deliver innovative marketing initiatives, and ensure both brands continue to stand out within the competitive pet industry.

Main Responsibilities  

• Develop and execute brand plans for Vets Kitchen and Meatiful, ensuring alignment with business objectives and growth targets. 

• Drive brand awareness, customer engagement, and retention through effective marketing campaigns and initiatives. 

• Analyse market trends, consumer insights, and competitor activity to identify opportunities and inform brand strategies. 

• Monitor and report on brand performance, campaign effectiveness, and return on investment, making data-driven recommendations for continuous improvement. 

• Assist with new product development and innovation projects, from concept through to launch. 

• Support trade events and retailer activations where required. 

• Ensure both brands maintain a strong and differentiated position within the premium pet food market. 

• Work closely with internal teams including Sales, Category, Marketing to deliver integrated marketing plans. 

• Undertake any other duties and responsibilities as reasonably required by the business. 

Skills, Qualifications and Experience  

Essential  

• Proven experience in Brand Management 

• Strong understanding of brand development, marketing strategy, and campaign management. 

• Adaptable and comfortable working in a fast-paced environment. 

• Commercially minded and results driven. 

• Proactive, self-motivated, and highly organised. 

• Experience using consumer insights, market data, and performance metrics to drive decision-making. 

• Excellent project management skills, with the ability to manage multiple brands, priorities and deadlines. 

• Strong commercial awareness and an understanding of how marketing activity contributes to business growth. 

• Outstanding communication and stakeholder management skills, with the ability to influence and collaborate cross-functionally. 

• Highly analytical with strong attention to detail and problem-solving capabilities 

• Full UK Driving Licence 

Desirable  

• Previous experience within the pet industry