Pets Choice Acquires The Mikki Brand From Interpet

We are delighted to share that Pets Choice has completed the acquisition of the Mikki brand from Interpet Ltd.

Mikki, an established and trusted name in pet care, will now join our family of brands alongside Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen, and Hownd. This acquisition strengthens our portfolio and supports our focus on growing within the premium pet care sector.

Tony Raeburn, CEO of Pets Choice, said:
“This is another fantastic acquisition for Pets Choice of the extremely well-established Mikki brand, as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as offering these brands to our extensive and loyal customer base, helping us further consolidate our position as a leader in the pet care industry.”

Adrian Exell, Commercial Director of Interpet, added:
“We are excited that we have found a good home for the Mikki brand as the Central Group continues its path of concentrating on core brands. Tony was our first port of call, and Pets Choice are the perfect fit to drive the Mikki brand forward, which has very loyal followers.”

We are excited to build on Mikki’s strong reputation and bring even more high-quality, trusted products to pet owners everywhere.